The Inside Out Project comes to London

The Inside Out Project comes to London

Posted 7 October 2013 by Donna Creek

For those of you that pass by Waterloo Bridge each day you may have spotted a number of black and white portraits pasted on the floor of Somerset House, these huge images are all part of the Inside Out Project – a global art project masterminded by artist JR.

The project began in March 2011 after JR called for a global art project at the TED conference in California – ” The concept of the project is to give everyone the opportunity to share their portrait and a statement of what they stand for, with the world. IOP provides individuals and groups from all corners of the globe with a vehicle to make a statement. Anyone can participate, and is challenged to use photographic portraits to share the untold stories and images of people in their communities.”

With the photo booth only in London until 11th October 2013 we just had to go along and participate. Once in the booth you have six seconds to strike a pose, your image is then digitally uploaded, printed and fed through the side of the van – this is all free of charge. Take a look at our images below and be sure to follow @JR for updates on Instagram.