Some people use wall charts to record the results of Football Games, others use them in order to record their own predictions on which teams will be getting through to the next levels.
However, our limited edition 2014 World Cup wall chart series was designed not only for the reasons mentioned above, but also as a decorative piece.
The Design Process
I was recently allocated to manage the production of our World Cup wall charts. I’m fairly new to the Nirvana team and it was a rather enjoyable project to work on. Here I’ll share some tips and experiences for those interested in the printing process and background knowledge on how these posters came to light.
Every morning you probably pick up a newspaper or your favourite magazine, you probably pass so many printed adverts. You may look at them and think ‘wow, what a wonderful poster’ or maybe you just carry on walking. However, if you decide to stop and admire it for a minute, you are most likely not to think about print process that often is taken for granted.
If you were to print something, you’d first need to evaluate your design and decide what paper stock and what type of print you will choose. After choosing the paper to be printed on, you have to make sure that it is the right thickness, colour, size and most importantly the right absorbency depending on the end result you want to achieve. We chose colorplan paper in 135gsm by GF Smith who sponsored this project. It’s a beautiful, uncoated paper that was approved by design agency Studio Blackburn, who designed the wall charts. Due to the high absorbency of the paper, the print ink sunk in and the colour wasn’t as vibrant as we’d hoped (it would have been perfect for soft pastel looking prints, though). In our case we needed sharp and legible results so we found ourselves faced with a challenge – luckily we’re all about solutions here at Nirvana!
Creating the World Cup Wall Charts Series
There are three main types of print: litho, digital and screen print. Each type of print has its advantages and disadvantages. In order to select correctly you need to review and appraise your design, quantities and budget. Two of the wall charts we produced (Brazil & Argentina) had white writing with dark print overlap on the coloured stock paper and the third poster (England) was printed on white paper stock. Printing a good solid white on a coloured uncoated material has its challenges as the make up of the ink is transparent. This can however be double hit to improve but adds cost. Our decision to silk screen print the white was based on creating a true poster print.
Ink is transferred straight onto the paper during the printing process, which means you get a much larger quantity of ink on the paper.
As mentioned before, due to the high absorbency of the paper, the white text was not quite white enough to meet our visual expectations. With the paper waiting at the printers and the deadline fast approaching, we had to think fast. Our first solution was re-apply the ink. This meant that the intensity of the white was immediately brightened. But wait a second, where did this blurry effect come from? Due to the processes involved in semi-automated screen-printing that we used, it was quite difficult to go over the ink in the same place without going off register and simultaneously leaving unwanted results.
We had to think again.
The paper that we had was uncoated and so the solution was to coat it. Application of a flood clear varnish before the white being double hit allowed for the density of the white to be increased. It stopped the ink from sinking into the paper, but it made paper slightly darker. This turned out to be great for our wall charts as it became a more suitable colour for us.
The posters were trimmed as a finishing process before being dispatched to the clients and publications.
All in all I had a wonderful journey managing the production side of these beautiful wall charts and I shall say, it’s a joy to see good high standard visuals around, so never take print for granted!
What are your thoughts on this World Cup Wall Charts Series? Let us know what you think in the comments below.