This summer London welcomed the very first Roksanda Illincic boutique in Mayfair. After rebranding the entire label Roksanda and founder, Frith Kerr streamlined the identity with a theme of modern, sophisticated simplicity. Using Roksanda’s past collections as inspiration, they drew up an assortment of coordinating pieces that are architectural in structure and tone – and grabbed a striking sapphire hue as the accent colour. The notable blue injection-moulded bag handles were inspired by a plastering scraper and certainly provide an interesting finishing touch. You can read more on the design here.
At the start of the year Sony debuted their underwater, swimmer-friendly MP3 players and I loved the unique concept for its packaging. Each set is immersed in a sport-cap water bottle (and sold in Sony vending machines), instantly highlighting their benefit and creating a cool, one-of-a-kind marketing and consumer experience. You can see more here.
Swedish cult brand, Acne Studios launched its gender-neutral underwear line on October and the salmon-coloured packaging, very much like the product, was simple with a touch of Scandinavian cool. Perfect.