Welcome to the Nirvana weekly news round-up; a selection of the week’s most important and exciting stories, brought to you every Friday, from across the worlds of fashion, luxury retail, design and advertising – in short, all those elements that influence our world of Creative Production.
“In a radical rethink of the fashion calendar, Burberry will combine its men’s and women’s shows together in two annual runway events, with ‘seasonless’ collections available to buy immediately after the shows. In an exclusive, in-depth conversation, Christopher Bailey explains the logic behind this game-changing move.”
“The rumour first surfaced in August last year, with Page Six reporting the designer, who started her career at Chloé in 1997, was looking for a ‘way out’ of the LVMH owned company. The Page Sixreports now echo the latest whispers that Philo is in discussions with luxury firm Richement, owner’s of Alaïa, the label The Fashion Law report outlines as her possible next career move.”
“The trend also reflects the broader industry imperative around “omni-channel” retailing, where merchants aim to provide customers with a seamless experience whether shopping online via desktop or mobile device or at a traditional retail store.”
What does Nike’s new ad campaign say about how sports brands are talking to women? (Creative Review)
“Appearing not long after This Girl Can was the release of Inner Thoughts, Nike’s first iteration of its ‘Better For It’ campaign, which this new film series continues. It seems the brand had got the same memo as Sport England – that campaigns for women needed to be more humorous and inclusive.”
“The new video highlights the facts that globally some 1.6 billion people rely on forests, and that 2 out of 3 land species live in them. Forests need to be sustainably managed so that they can continue to provide a wide range of benefits for future generations.”