In a rapidly growing e-commerce reality of beauty packaging sector the humble bottle, box or casing can prove to be an exceptionally versatile touch point of engaging with customer. This “Material Monday: Series 1” Seetal Solanki of Ma-tt-er discusses how brands could translate their in store tactile experience through the use of textiles as ornament to packaging.
With most paper and textiles sharing the same basic composition, cellulose, we find an inspiring relationship that has the potential to be creatively explored as featured in the works of Chilean artist Jose Romussi. His works combine old photographs, fashion shots and printed editorials with colour-bursting threads, which create a new dimension to the surface experience. Such handcrafted process can be considered for a limited edition perfume or cosmetic production run, in order to provide an unmatched personalised brand image.
When turning to textile ornamentation it is worth considering choices with environmental credentials like Lenzig’s selection of fibres. Tencel®, one of their flagship threads, originates from the eucalyptus tree, a widely recognised renewable resource. The production methods take on a closed loop system making it a very eco-friendly process, which is both biodegradable and compostable. Going from wood, to a pulp, to a fibre and then back into the earth.
The versatility of Tencel®, with its antimicrobial properties, can be successfully translated to the packaging industry and further styled to purpose with digital, litho and screen-printing. The fibre can also be embossed, debossed, foiled and embellished, while creating a premium look and feel that can add this extra special element to a product when shopping off or online.
We could even go a step further with the packaging to create a more symbiotic relationship with the ingredients that exist within the beauty product and connect them to the outer packaging through the use of materials like Orange Fiber or even the Biobased Xorel made from the excess of the sugarcane industry.
Other creative production methods that can be utilised for most aesthetic experience include laser cutting, hot foil raised print with synthetic labels being also applicable for sublimation. These could be applied to recycled polyester, faux leather and many other eco-alternatives.
If you are interested in exploring how your product could benefit from textile ornamentation, or you would simply like to participate in our event concluding “Material Monday: Series 1”, please do not hesitate to get in touch.
Above: “Dance” Series by Jose Romussi
Above: Embossed Textile
Above: Shaved Textile
Above: L’eau Blanche Eau de toilette by Karina H for Men – Customised Leather Tongue
Above: Dahlia Divin Black Ball by Givenchy – Laser cut ribbon printed with Tapegraphy
Above: Valentina by Valentino – Floral Ornamentation
Above: Flower Bomb by Viktor & Rolf – Ribbon wrapping
Above: Yves Saint Laurent YSL 5 Color Ready To Wear Eyeshadow Couture Palette – Laser cut glitter fabric with adhesive backing and gold print
Above: Agarbathi Eau de Parfum by Penhaligon’s – Single face satin with adhesive backing made with highly detailed puff print and laser cut to shape
Above: Yves Saint Laurent YSL Beauty Packaging Sticker – Laser cut with adhesive backing
Above: Oriental Brulant Perfume by Guerlain – Fibre cord wrapped around the neck of the bottle
Above: Cream packaging – Laser cut label with adhesive backing
Above: Yves Saint Laurent YSL 5 Color Ready To Wear Eyeshadow Couture Palette – Laser cut faux leather fabric with adhesive backing and gold print