Sight overload is one of the most prevailing elements of consumer driven market. Marketing culture that shaped current industry setting finds itself in the momentum, which will redefine how we design and brand sight experiences. Main message of this trend is best expressed by one word – immersive. This Material Monday we explore immersive opportunities of infinity mirrors.
Infinity mirror consists of a two-way mirror at the front, a normal mirror at the back and a light source fixed in between. As anterior surface is partially reflective, some light rays will pass through, while others will bounce back between the mirrors. In result, the viewer is exposed to a series of visible reflections that decrease in intensity towards a vanishing point of one-way perspective.
Value of this visually astonishing aesthetic has been broadly appreciated and used in art as well as room accents. Some of the prominent artists, who have used it recently in their exhibitions, include Lee Bul (“Lee Bul” at Hayward Gallery) and Yayoi Kusama (“The moving moment when I went to the universe” at Victoria Miro Gallery).
Lee Bul’s “Labyrinth of Infinity Mirrors: Via Negativa II” portrays an intrepid artisanry and acute playfullness, meaning of which goes beyond linear stardom of reflection. Drawing the focus to the depicted imagery, we can annotate that a viewer – who is unable to see own reflection – is exposed to the warmth of colourscapes and repetitiveness of an authentically simple bulb shape. Overall, the spectator is left to experience progressively static environment.
On the other hand, Kusama entertains with darkness embellished by the vibrance of hues. These are presented in the form of circular lanterns suspended from the ceiling. The Japanese artist explains that “by using lights and their reflection, I want to show the cosmic image beyond the world we live in. Each mirrored room is mysterious and amazing. It gives us the sense of the infinite existence of electronic polka-dots.” In contrast to the other artwork mentioned above, through manipulation of colours, this space feels lively and dynamic.
Imagine the beautifully cosmic aesthetics, the world of pattern, rhythm and magical repetition that could be created for your brand with this technique. Furthermore, imagine the level of engagement an infinity mirror could crate if permanently situated in a public space, office environment, hospitality or used for a momentary installation as fashion catwalk or retail.. We can assure you that many more creative uses can be listed, but why not better reach out to us to brainstorm this for your project. All achieved through an innovative and ground breaking design for the sense of sight.
Above: Yayoi Kusama, Exhibition titled “The moving moment when I went to the Universe” at The Victoria Miro Gallery, London. (Photo Credit: Victoria Miro Gallery & Rob Telford)
Above: Lee Bul’s “Labyrinth of Infinity Mirrors: Via Negativa II” (Photo Credit: The Creators Project)
Above: Timothy Oulton’s “Inception Rock Crystal Mirror” (Photo Credit: Timothy Oulton)
Above: Infinity Mirror by Raphael Fenice (Photo Credit:Raphael Fenice)