Global retail design agency Sheridan & Co appointed us to produce swing tags for the exclusive sports luxe clothing range at recently launched luxury fitness boutique, 1Rebel. Founded by James Balfour and Giles Dean, 1Rebel has been described as the ‘ultimate rockstar of gyming’ and with its striking interior and non-preaching approach to fitness, this idea is befitting.
1Rebel’s spirit is inherent in its name – rebellious, risqué, playful and edgy. This was extended through to the design and production of the swing tags – It was important that the brand’s industrial-luxe aesthetic was maintained through its various touch points, so the tags were screen-printed on 2mm nomad grey board, instantly creating a cool, utilitarian feel. They were then finished with a coated black metallic ball chain – mirroring the accents of black steel as seen in the boutique’s interior, which screams premium without compromising on its edge.
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