In celebration of the 20th Anniversary of the iconic Adidas Stabil, Adidas wanted to develop a really innovative seeding pack which they could launch in line with the Handball world cup in France 2017.
Adidas wanted to evolved the traditional seeding approach and create a storytelling tool that their social influencers and media contacts would want to share instantly.
The team at Nirvana CPH were tasked with producing this box. Designed to look like a changing room locker impacted by Jackson Richardson’s hand, the box was constructed out of fully recyclable paper over board. This was then digital and screen printed with the designs to create an authentic locker finish, telling the story of 20 years of innovation at the top of the Handball game – all encouraging interaction via @adidashandball and #beaheadbefeared.
A sleek magnetic closure was used to secure the exclusive contents in transit- presented inside the locker was a pair of Adidas Stabil shoes with a t-shirt and flip book placed on a faux shelf inside. Polaroid snaps of historical Stabil models were printed on the reverse of locker door celebrating the product’s 20th anniversary. Finally, an insert was placed inside to encourage recipients to share how their own hand compares to Jackson Richardson’s handprint on the box using #beaheadbefeared.
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