The Atterley Collection Press Pack

by Angelique Blankson

Atterley is a premium online high-street destination (formerly known as Atterley Road) offering the cream of British contemporary brands and independent designers. They’ve recently rebranded and launched their own label, The Atterley Collection, a versatile offering of statement pieces that balances beautiful, Scandi-cool design with wearability.

We were appointed by Aisle 8 to help launch the re-brand on behalf of Atterley. We assisted the launch by designing and producing all collateral including standard and VIP press invitations, custom made gifting envelopes and menus for the exclusive preview of their new Autumn Winter 2015 collection.

The invitations and menus were printed on a Colorplan Real Grey stock using a 1 colour litho print, ensuring a consistent colour match across all items.

The tri-fold VIP invitation opens up to reveal a limited edition illustration on the inside. We printed on Absolute Naturalis Smooth, a pristine dye-free paper, which was then covered with a protective sheet of Chromatico.

 

 

 

 

 

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