The brief was to design and install Ben Sherman’s Christmas windows. We introduced them to the idea of ‘Festive Gifting’ and worked with them to create a window to attract and increase footfall beyond their normal customer base. With limited daylight shopping hours, we provided lit plinths and mannequins as a subtle way for these products to shine in the build up to Christmas. Each plinth displayed gloves, wallets, and shoes while mannequins were dressed in up to 4 layers showing full seasonal looks… providing bauble like bulbs which kept a Christmas feel.
We sourced and fitted a twisted copper wire to each hanging bulb. Their retro filaments had to stay cold in each retail environment. The scheme echoed the Ben Sherman brand image a “Heritage of modernism”. Nirvana made, managed and delivered this project across America, Europe, UK and Asia.
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