Ben Sherman's 'Christmas Gifting'

by Donna Creek

The brief was to design and install Ben Sherman’s Christmas windows. We introduced them to the idea of ‘Festive Gifting’ and worked with them to create a window to attract and increase footfall beyond their normal customer base. With limited daylight shopping hours, we provided lit plinths and mannequins as a subtle way for these products to shine in the build up to Christmas. Each plinth displayed gloves, wallets, and shoes while mannequins were dressed in up to 4 layers showing full seasonal looks… providing bauble like bulbs which kept a Christmas feel.

We sourced and fitted a twisted copper wire to each hanging bulb. Their retro filaments had to stay cold in each retail environment. The scheme echoed the Ben Sherman brand image a “Heritage of modernism”. Nirvana made, managed and delivered this project across America, Europe, UK and Asia.

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