Nokia Ovi Maps Chromeo Record Sleeve

by Ed Smith

As part of a campaign to promote Nokia’s Own Voice navigational app, Wieden & Kennedy teamed up with electrofunk duo Chromeo to produce the world’s shortest LP, Drivetime, and turned to Nirvana for the production.

We pressed the 121-seconds, 5-inch vinyl disc, which contains 55 tracks, in the Czech Republic. The record sleeves were printed on mirri board using UV inks, with embossing to enhance the cover design.

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