London Fashion Week S/S15

by Donna Creek

We were asked by British luxury fashion house DAKS to produce their London Fashion Week S/S 2015 runway show film.

The event was held at the Royal Opera House, with a runway that was not the usual ‘straight’ up and down, meaning that we had to think more creatively about how to capture the required footage of both the front and backs of the garments. Studying the runway layout together with the camera team led us to identify more unusual filming vantage points – for example, using a super wide angle at the very top of the Royal Opera House restaurant.

This resulted in the DAKS film being able to show perspectives and visuals that no one else could, making it unique to any other press release.

Watch the DAKS’ show here: http://bit.ly/1yAaDxc

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