Hermès Pop-Up Store

by Ed Smith

Luxury brand Hermès’s global campaign J’aime Mon Carré targeted a younger audience by showing more than 100 ways in which Hermès scarves can be worn. To support the campaign, the brand installed pop-up stores across different cities, including Paris, Tokyo and New York.

For the London leg of the campaign, Nirvana was commissioned to produce and install the store, to appear for three days at La Rochelle School of Art in Shoreditch, followed by six weeks in Notting Hill. The production required building walls, custom furniture, gate post lights and graphics, with everything disassembled an re-assembled between locations.

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