For London fashion week 2014 Liberty London asked Nirvana to develop a series of personalised monogram designs that were to be printed on to their large Iphis pouch range – these desirable patterned pouches come in green, blue, purple and red.
The leather zip pouches were handed out to 30 ladies in total, including style icons the likes of Laura Bailey, Alexa Chung, Cara Delevingne, Pixie Geldof and Daisy Lowe.
Each recipient received a different coloured pouch which had their own initials applied.
We printed each monogram with its own colour-way onto acetate to ensure correct placement ahead of doing a full print test onto various swatches of patterned material to check legibility and quality, before printing finally onto the supplied Liberty pouches.
The model Laura Bailey tweeted a thank you to Liberty London for her pouchette, which was purple and had black initials with a white side shadow. http://bit.ly/1hPRI6k
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