Laureus Sports Awards

by Donna Creek

The Laureus World Sports Awards Ceremony is a world renowned event that recognises the achievements of the year’s greatest sporting talent. Nirvana was very excited to be involved in this high profile event and were involved from the outset, collaborating with Laureus and their design partners to explore a wide range of materials and processes.

The ceremony bags, invite and media packs were printed as four colour process with metallic silver, plus an overall soft touch lamination with a soft gloss UV and silver foil blocking, creating a range of marketing collateral that reflected the prestige of the event itself.

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