When Louis Vuitton opened its new location in Bond Street, the invitation had to reflect the store’s attention to quality and the occasion’s select guest list.

Partnering with Michael Nash Associates, Nirvana created a ‘key to the store’ invitation that conveyed a feeling of exclusive access. We tested different high-end materials and chose ultra-thick Red Spendorlux, Louis Vuitton’s own bespoke paper stock and non-apparel Italian cow hide.

Tied with leather cord to a branded key, the invitation tags were foil blocked and die cut, with laser-cut personalisation. They were then placed in a presentation box made of the same materials.