Collections: AW16

by Nirvana CPH

Founded by Mignon Matthews more than 25 years ago in the heart of London’s Soho, M+P Models has established itself over a quarter of a century as one of the UK capital’s leading voices in model management. With its huge roster of models spanning both commercial and editorial projects, M+P provides fresh, dynamic talent for some of the world’s leading magazines, agencies and photographers; and so it’s only right that the company should have a set of printed collateral befitting its position.

For the second season running, we were tasked with producing a set of cards introducing M+P’s newest and most-established faces for the Autumn/Winter season. Using a paper-over-board construction, we applied an recycled stock to a 2.3 millimetre greyboard in a presentation box with magnetic closure. The off-white outer is set against an inner flip out made from G.F. Smith’s popular Colorplan stock, in vibrant claret, which is removed to reveal a series of gloss laminated cards, each displaying one of the women on M+P’s roster. A final flourish is added by a dose of gloss black foiling, which adorns the front and reverse of the outer box, as well as the claret flip out.

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