Nike Midnight Madness

by Ed Smith

When NBA star LeBron came to the UK to host a nationwide basketball tournament, advertising agency Wieden & Kennedy and Nike commissioned Nirvana to produce a range of print collateral to support the event.

Elements of the project included A1 posters, produced from solid white screen print and metallic gold foil on black Plike, and smaller flyers to match. Golden tickets were also produced for the finalists of the national competition. Created using gold acrylic which was laser engraved and screen printed, these were then attached to lanyards made from screen printed black satin.

2009

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