Mirror Press Invite

by Nirvana CPH

We were approached by Reiss to create an invite for their 2016 press show, they wanted the invite to work as a mirror so we printed the wording in reverse so when reflected into the mirror it would read correctly.

We knew that using an actual mirror would make the invites too heavy, so we tested both mirrored acrylic and Celloglas Mirri paper. The Mirri paper was thinner and lighter but it was more susceptible to scratching and marked easily, whereas a mirrored acrylic was far more scratch resistant and at 3mm thickness the finish looked a lot like an actual mirror providing a sharp enough clarity to read the invite clearly.

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