Store Refresh

by Nirvana CPH

Located in Leicester Square, M&M world is one of London’s most popular confectionary attractions. Spread across 4 floors the store is dedicated exclusively to M&M’s, offering limited edition merchandise and an opportunity to meet the well loved M&M characters.

M&M’s World is also home to a special chocolate wall which allows fans to create their own custom blend from a range of 22 coloured M&M’s.

We were approached by Mars to give their flagship M&M World store a refresh to increase the scale of the Candy Wall and provide opportunities for future seasonal marketing.

We printed and installed a new vinyl wall covering for key areas throughout the store over 4 floors, manufactured and installed new custom light boxes in two locations and re-wrapped 3D lentils and lay new floor graphics to the ‘Personalised’ zone. A key feature of the new lightbox design was to enable easy and cost effective replacement of the graphics to allow for seasonal updates of the marketing material.

 

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