Installation at Piccadilly Circus Underground Station

by Donna Creek

This month saw the 150th anniversary of the London Underground as well as the limited edition release of the Nike Air Max 1 and 90s. Unrelated as these two events first seem, they have come together in a somewhat surprising way:  the Nike Air Max trainers sport the distinctive rectangular blocks of the upholstery fabric from the District Line, designed in 1978 by Misha Black.

As part of the launch, Nike created a pop up kiosk in Piccadilly Circus tube station, from which only 150 pairs of the limited edition trainers went on sale at 6am on December 14th.

Design agency Accept and Proceed were responsible for the window installations at the London underground station, as well as two other locations: 1948 and Footpatrol. Nirvana worked with Accept and Proceed to produce and install the windows using fret-cut vinyl for the window-mounted text and digitally printed fabric that wrapped around the furniture, table and other items. The fabric used the same  pattern as the trainers: rectangles of orange, brown, gold and black to create stunning, high impact windows.

 

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