Founder and CEO David Spencer-Percival created No1 Rosemary Water as a drink to remember. Inspired by the BBC story of the Italian village Acciaroli, where more than one in ten residents are living to 100 years old without many of the problems that plague the raging population due to the levels of rosemary in their diet.
Rosemary water contains pure rosemary extract offering anti-oxidant, anti-inflammatory and anti-carcinogenic benefits that ward off dementia and Alzheimers- making the Acciaroli lifestyle available to anyone willing to try it.
Nirvana CPH offered total project management of the launch of this new brand. Everything from the initial logo design and branding through to the retail packaging, launch of their transactional website and press ad artwork.
Bespoke boxes with a magnetic closing were designed to house the range of large and small still and sparkling bottles, a cardboard inner construction ensured the bottles were secured and would arrive undisturbed from their journey to key influencers.
Nirvana also developed and produced branded materials for a store takeover on the Kings Road. This pop up store provided the stage for the launch of the No1 Rosemary Water and required full window and interior graphic installations and vinyl wraps to promotional vehicles.
Nirvana CPH also designed and developed the No1 Rosemary Water transactional website, where beautiful branding and campaign imagery helps to tell the story and allows customers to order their first taste directly to their door.
The brand continues to evolve, with daily shots containing 10% extract, Tetra Pack, 250ml cans and retail distribution in stores such as Harvey Nichols.
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