Originals Seeded Box

by Nirvana CPH

We were asked to produce a bespoke seeding box for the launch of the new Kids’ Originals for Clarks. The collection features mini-me versions of the iconic styles such as the Wallabee and the Desert boot with premium suede uppers, hardwearing rubber souls and the trademark stitching. These exclusive boxes would be sent out to key influencers within the UK and each box would contain an adult and mini me style of the Clarks Originals boots.

Nirvana were in charge of the creative production, ensuring a really premium box was produced to house both an adult and kids version of the iconic Clarks Original shoes. The shoe boxes were constructed in 135gsm Colorplan Ebony plain finish over 2000mic display board and lined in 135gsm Colorplan Real Grey. The lid and top front flap were branded with a gloss black foil logo and a black grosgrain ribbon pull was fastened so that the box would be pulled and lifted open with two magnets for a soft secure closure. A removal top pad was also created to rest inside the internal shoulders with 2 recesses cut out for the branded fobs to sit. Bespoke mailing cartons in white B flute with a  repeat logo were also constructed to ensure these premium boxes arrived in pristine condition.

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