Press Invite

by Nirvana CPH

Under the new leadership of CEO Beth Butterwick, Karen Millen have teamed up with the boutique fashion and beauty agency Aisle 8. Working closely with the fashion retailer’s in-house team and partner agencies, Aisle 8 are set to lead the brand’s communications strategy for 2017.

Our team were asked to design and produce the Spring Summer 2017 Press day invite, tying in with the floral prints in the new collection. We created a card case to house 12 branded coloured pencils; once opened it would reveal the invite inside with an opportunity for them to colour in the floral outline on the back.

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