Privo Shoe Box

by Nirvana CPH

We were asked to produce a bespoke seeding box for key influencers in the US market for the launch of a new Privo collection for Clarks. The Privo collection introduces a contemporary and sporty aesthetic with light deconstructed engineering, offering optimal comfort with a stylish design.

The ethos of the ‘Privolution’ is that they offer a seamless fit which adapts to every movement and occasion, so the box design needed to be sleek and simple. A rigid lid and base design was used in Colorplan Imerperial blue 135gsm wrapped over 2mm grey board, the privo branding was printed in silver grey promoting the message ‘Always on. Always moving. Always connected. Live a seamless life.’

It was also important to promote the sustainability of the box and encourage the recipient to recycle so this message was printed on the bottom corner of the lid as well as an understand Clarks logo in black. Inside the lid was a reveal window which sat over the shoes as a lift off sheet with a finger notch cut out, made out of 3mm acrylic with a vinyl print of the Privo birds in flight.

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