Retail & Ecomm Packaging

by Nirvana CPH

Natural Selection London, founded in 2009 is a brand established on the concept of constant evolution, the brand has a subtle British aesthetic communicated through the fit, cut and understated detailing of its collection. Their carefully considered denim pieces undergo constant development and are woven into ever seasonal collection.

Nirvana were asked by Natural Selection to develop and produce their new retail and ecomm packaging as well as the swing tickets for all their garments. Given the concept of a paper bag with a fold over top and a unique memory wire closure, we set out to research suitable weight papers and colour matched memory wire. Bespoke plastic bags were produced with a white flexo print URL to match the exact size and position of the lear foil debossed URL on the paper bags, when carried inside.

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