Retail Packaging

by Nirvana CPH

When it comes to styling, there’s not much that Charlotte Stockdale and Katie Lyall haven’t achieved. From Victoria’s Secret to i-D Magazine, Garage to Fendi, the pair have, since the turn of the millennium, trail blazed their way to the top of the game, working with a veritable who’s-who of 21st century fashion along the way.

Now, after more than a decade spent bringing the ideas of their collaborators to life through intuitive, creative styling, the time has come for Stockdale and Lyall to launch a project they can call their own. That project is called – quite aptly, in 2016 – Chaos.

Comprising a range of luxury tech and lifestyle accessories – iPhone cases, luggage tags and charms all feature – Chaos breaks down the perceived ‘cool barrier’ between luxury and technology, to demonstrate that the two can coexist quite comfortably. Our phones are glued to our hands, practically an extension of our bodies, so why should they be exempt from the luxury treatment?

Nirvana developed and produced the packaging for Chaos’ debut range this autumn – a collection quickly snapped up by established retailers including MatchesFashion.com, Selfridges and Net-A-Porter. Using vibrant paper choices and interesting constructions, we succeeded in replicating the playfulness of the brand’s message, whilst also offering secure protection for Chaos’ sought-after products.

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