Retail Packaging

by Nirvana CPH

When it comes to styling, there’s not much that Charlotte Stockdale and Katie Lyall haven’t achieved. From Victoria’s Secret to i-D Magazine, Garage to Fendi, the pair have, since the turn of the millennium, trail blazed their way to the top of the game, working with a veritable who’s-who of 21st century fashion along the way.

Now, after more than a decade spent bringing the ideas of their collaborators to life through intuitive, creative styling, the time has come for Stockdale and Lyall to launch a project they can call their own. That project is called – quite aptly, in 2016 – Chaos.

Comprising a range of luxury tech and lifestyle accessories – iPhone cases, luggage tags and charms all feature – Chaos breaks down the perceived ‘cool barrier’ between luxury and technology, to demonstrate that the two can coexist quite comfortably. Our phones are glued to our hands, practically an extension of our bodies, so why should they be exempt from the luxury treatment?

Designed by Socio Design this luxury packaging used vibrant colours and interesting constructions to replicate the playfulness of the brand. The Nirvana team were set the challenge of bringing these designs to life creating sharp angled boxes with bold paper choices, whilst offering secure protection for Chao’s sought after products.  Chaos’ collection was immediately snapped up by many of the finest retailers to date including: MatchesFashion.com, Selfridges and Net-A-Porter.

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