Situated within iconic skyscraper Tower 42 in the City of London, Jason Atherton’s Michelin starred restaurant offers a backdrop of the stunning London skyline from its location on the 24th floor. “You’ll walk in from the lifts and immediately see the Gherkin, the Cheesegrater and all those iconic building that have shot up in London over the past decade right in front of your eyes” .
In May this year the restaurant’s bar was re-launched as Social 24 and with this a brand new cocktail menu was created taking inspiration from famous London landmarks visible from the restaurant (The Shard, St Paul’s Cathedral, Walkie Talkie). The Nirvana team were asked to help produce this new A5 menu, designed to look like a classic bound book, we used a bright blue Brillianta bookcloth over 3mm board with an additional quarter bind cover on the spine. The iconic skyline and branding were foil debossed onto the cover and the pages were held in position using an elastic binding down the centre line to allow for easy updates of the menu.
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