When it comes to Christmas, socks don’t have a great name. Lumped in with oranges, calendars and knock-off body spray on the list of ‘Things You Can Expect From Your Nan’, they have struggled – ironically – to gain a foothold among the ranks of more desirable gifts to unwrap on December 25th.
Until this year, that is. In 2016, the style connoisseurs at Mr Porter decided that enough was enough; that it was time for the humble sock to step out of the shadows and into the limelight. And what better way to celebrate than with a brand-new pair each day in December, to keep your feet looking fresh in the run-up to Christmas?
Nirvana CPH were brought in to develop and produce the Mr Porter Sock Advent Calendar, the fruit of a festive collaboration between the online retailer and Welsh knitwear specialist Corgi. Featuring 23 pairs of patterned cotton socks, and a luxurious silk and cashmere number for Christmas Eve, the calendar was limited to just a few hundred units, meaning the quality of its construction was imperative. We devised and perfected a box that housed a drawer for each day of the month, with a look and feel that matched the exacting standards of Mr Porter and, of course, their global network of discerning customers.
Similar brief? Want to find out more about how we did it? Simply get in touch.