Terminator 2 Press Release

by Donna Creek

Nirvana worked with Stereo to produce a press pack for game developer Microgaming, to promote the launch of their new online slot game Terminator 2. The game includes many industry first features, the original soundtrack, as well as all of the lead actors – Arnold Schwarzenegger, Linda Hamilton and Robert Patrick.

The press pack was used as part of a press release sent out to journalists to support the launch of the game, the face of Terminator with piercing red eyes staring out through die cut holes in the cover of the paper over board box.

On opening the hinged lid, a foam insert houses a red transparent perspex square, screen printed in black and white and personalised, below which is housed a T2 branded dog tag on a ball chain. An A6 press release was also included.

Find out more about Stereo here.

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