With the team having worked on the TONI&GUY Salon main window campaign over the last two years, it was time we utilised the latest technology to bring the production and delivery process up to date and just in time for TONI&GUY’s 50th anniversary.
Nirvana have built an online tool specifically designed to streamline the process, make it easier for salons to order and achieve a tighter line of control from order to installation to billing.
We built a detailed database of each of the 320 salons and then categorised the campaign images based on each salon’s profile.
Salons were then invited online to order standard creative material or make a bespoke order which may have required a site survey or specific instruction and exploration.
All orders were then checked, processed, delivered and installed over a 3 week period.
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