Clarks has opened the first standalone store for its Originals sub-brand, in London’s Soho. The 344 sq ft Clarks Originals store at 32 Berwick Street stocks iconic Clarks styles such as the Desert Boot and Wallabee, as well as new additions Trigenic Flex and Trigenic Evo. It also houses a full seasonal range of product, including a mix of dressier and more casual styles.
The store has been designed to look like an independent boutique, and will highlight exclusive collaborations and key product launches so Clarks wanted to produce a bespoke retail bag which would be different to their standard shopper and work with the new aesthetic of the store. A tyvek material was used to create a tote style shopping bag which could fit a shoe box. Each bag was printed black with white Clarks Original branding and the sides and handles were stitched into position.
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