2010 Winter Olympics Skeleton Sled Branding

by Ed Smith

Designer Robin Howie asked us to apply his branding to skeleton sleds to be used by Team GB in the 2010 Winter Olympics. The athletes were scanned by Robin using a 3D scanner to create the graphic representation of their faces, this was to be displayed on the bottom of the sleds

We sourced a cast-comfortable vinyl, as this material avoids creases or sharp edges due to the heat application process. The smallest crease can slow a sled by a microsecond, which can be the difference between gold and silver medals. Amy Williams’ sled took her to win Britain’s only gold of the tournament.

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