Nike #makeitcount Campaign

by Donna Creek

For the launch of Nike’s #MakeItCount  campaign, Adam Hinton was commissioned  by Wieden and Kennedy to travel around and shoot some of Nike’s top athletes. They needed to be shot within the first 6 seconds of finishing a gruelling training session before their bodies had a chance to recover in order to capture how hard they had pushed it to #MakeItCount.

An exhibition was held at Nike’s concept store ‘1948’ in Shoreditch to launch the campaign. We were commissioned to produce a limited edition of 2012 exhibition guides. The covers were printed on Chromolux with Mo Farah being printed on the inside of the cover on the gloss side of the sheet and spot gloss UV on the uncoated outer. The text was printed on GF Smith’s Naturalis sheet.

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