As part of a campaign to promote Nokia’s Own Voice navigational app, Wieden & Kennedy teamed up with electrofunk duo Chromeo to produce the world’s shortest LP, Drivetime, and turned to Nirvana for the production. We pressed the 121-seconds, 5-inch vinyl disc, which contains 55 tracks, in the Czech Republic. The record sleeves were printed [...]

To convey the importance of warm relationships, Royal Mail’s DM agency Proximity London devised the concept of a package that warmed up on opening, commissioning us to produce 40,000 units. After researching different options, including US military food cans, gel hand warmers, microwaveable beanbags and medical heat pads, we found a factory in China that [...]

To promote a new range of smartphones, Sony Ericsson wanted to send exclusively packaged devices to a number of retail store managers. The company asked us to produce dummy book packs to contain the new devices. Each package looked like a case-bound book, with 16 pages of text at the front and a phone concealed [...]