Why use a creative agency?
Anything fashionable requires creativity and the following agencies exceed above and beyond in their contribution to building and managing brands. Let’s take a look at some of their outstanding work.
Fabien Baron is the founder and artistic director of Baron and Baron which was founded in 1990. The company are behind many of the industry’s most iconic images responsible for raising the style and brand awareness for big names such as Balenciaga, Calvin Klein and Alexander Wang. Fabien has also been a magazine editor with Barney’s, Vogue Italia, Harper’s Bazaar and Vogue Paris. They are responsible for moulding an existence for beauty brands and perfumes with the successful breakthrough in perfume marketing – in particular Viktor & Rolf is one of the most popular woman’s perfumes wherever it is sold. The bomb-like bottle was created by Fabien Baron and is “suggestive of its explosive content.”
LLOYD and CO is a New York based creative agency specialising in fashion, beauty and luxury branding and advertising. “Creative director Doug Lloyd has worked in a wide variety of print mediums, from designing art books to directing and editing the magazine Arena Homme +. Lloyd has also collaborated—infamously—with Tom Ford on ad campaigns for Gucci and Yves Saint Laurent.”
“LLOYD and CO has significant experience defining and evolving brands by offering a range of capabilities from print and TV advertising campaigns to digital services and 3D design work, including packaging systems and merchandising display. The agencies broad scope of talent is also used toward various editorial projects including magazine design and book design”
Bottega Veneta campaign
Tom Ford – Packaging
Laird and Partners are a Creative agency specialising in fashion, beauty and luxury lifestyle, they began in 2002. Trey Laird, chief executive was previously the creative director of Donna Karan and has continued to produce campaigns for the fashion label, also on the list are Bottega Veneta and Tommy Hilfiger.“Laird + Partners is aiming to ramp up its global client base and digital services division following an investment by Toronto-based MDC Partners.” The company plans to open a London office to service European clients, followed by an office in China, said Laird.
Tommy Hilfiger autumn 2010 campaign
And last but not least, LIPMAN specialises in creating, branding and integrated iconic advertising for an array of prestigious clients in the fashion, luxury, lifestyle and “features world-class talent across all areas including creative, digital, social, mobile, e-commerce, IT, CRM, brand strategy, celebrity & event partnership, account management, media, and entertainment.”“We believe in finding great consumer brands and evolving them through marketing, analytical thinking and innovative solutions that deliver the right amount of creative and technology to tell a complete brand story.” Shauna Brook
Stuart Weitzman spring campaign – shot by Mario Testino and directed by David Lipman
The campaign for Stuart Weitzman “garnered an exceptional response and transformed Stuart Weitzman into a more top-of-mind luxury brand within the social landscape.”