Since the arrival of this interactive drum poster in our office from UK company Novalia, we haven’t been able to put it down. Highly addictive and huge fun, we are very excited to explore other possibilities of using this paper.
So, how does it work?
The products are created from the fusion of creative design, traditional print (screen, flexography, offset lithography, gravure) and silicon microelectronics such as sensors, displays, lights, speakers, printed batteries and communication devices. The real brilliance of the idea is that Novalia’s technology enables any printed item to become interactive. Take a look here.
Novalia is a diverse team of experts, spanning production know-how, patent knowledge and prototype makers. The electronic elements of the interactive paper are sourced from China, where the most cost effective and more importantly small components can be manufactured. The electronics module covers only a 3cm squared area, the bluetooth component is just 1mm thick and is mounted on a 1cm thick foam core (it will also be possible to mount on card). And of course, the graphics is limited only by the imagination of the designer.
Interactive paper is an innovative technology that could change how people interact and engage with printed media. Because of the potential for any printed item to be fully interactive, this technology could put print at the forefront of entertaining, educating or informing users. For brands, interactive paper adds another dimension to printed media and creates a surprising, engaging and memorable consumer experience. Print is dead? Long live (interactive) print.