A Bathing Ape and Kiehl's Collaborate for Tohoku Charity Project

A Bathing Ape and Kiehl's Collaborate for Tohoku Charity Project

Posted 27 January 2015 by Angelique Blankson

Japanese contemporary streetwear brand and king of collaborations, A Bathing Ape recently announced a collaboration with cosmetics brand, Kiehl’s. They are set to release a series of special edition camo-print packaging for Kiehl’s best selling product, The Ultra Face Cream.

Launching exclusively in Japan on February 6th, Kiehl’s x A Bathing Ape Ultra Face Cream will be available in three colours; classic green, cherry blossom pink and blue camouflage.

Nirvana-CPH_Kiehls_BAPE_packaging

Nirvana-CPH_Kiehls_BAPE_packagingNirvana-CPH_Kiehls_BAPE_packagingAll proceeds from the collaboration will be donated to NPO Centre and the Sakura Namiki Network which is an organisation that aims to restore disaster areas in Japan by planting cherry blossom trees.

What are your thoughts on the packaging design for this project? We’d love to know! Drop us a line by tweeting us @NirvanaCPH.