Printing is a must have finishing technique for any premium jewellery packaging. It has the power to transform an ordinary aesthetic into an exceptional surface. Effectively, in this week’s article for “Material Monday: Series 1”, we explore a novel printing process that accomplishes eye catching prints.
3D Evolution, developed by Merck Chemicals in collaboration with Rudolf Repreflex, achieves awe-inspiring printed surfaces through a meticulously crafted process. First, a layer of Iriodin® pigment is applied on the surface chosen base material. Then, the substrate is run through a supplementary printing process with a flexographic printing plate that has been developed and produced by Reproflex. The process of pressing the 3D Evolution polymer plate into moist surface aligns and selectively distorts the pigment particles to give the impressive depth. Finally, the surface is exposed to UV light to be fixed.
Described 3D effects can be applied to most flat substrates that are compatible with printing, including paper, card and thin plastic film. The base image is printed using offset printing, then full tone UV-varnish containing along with Merck pigments is applied.
With this process you can create a deeper impression by captivating the three-dimensional perception of customers through applying this technology onto flat surfaces. It is possible to apply this process across an entire substrate, to produce a gradation effect and to add character to a designated area. The latter could very successfully add a virtual depth to a photo or graphical icon of the jewellery piece. In addition, to go beyond what is conventionally perceived as a printed surface, consider designing ornate motifs to achieve the most memorable premium-feel effects.
As this process is just entering industry and gaining popularity, be the first to apply these awe-inspiring printed surfaces that encourage customers to touch and be surprised by their deceiving 3D appearance.
If you would like to embrace opportunities offered by this new technique and create printed matter that looks three-dimensional even though the surface is smooth, or you would simply like to participate in our event concluding “Material Monday: Series 1”, please do not hesitate to get in touch.