Material Monday on Beauty Packaging: Wooden Caps & Lids

Material Monday on Beauty Packaging: Wooden Caps & Lids

Posted 4 September 2017 by Katie Kubrak

With the global cosmetics market estimated to reach approximately $77 billion by 2020, this month, “Material Monday: Series 1” explores how responsible eco-packaging solutions can better differentiate your product in the light of a new generation of consumers that value the organic origins of the ingredients and low environmental impact of its packaging.

This week focusing on caps & lids, one of the prominent features of beauty and cosmetic packaging, we explore a range of woods, as a noteworthy packaging option that has the potential to supplement the beauty product through its material value, perception and story.

Woods that can be used include, but are not limited to: Ash, Beech, Common Pine, Maple, Oak and Sapelli. Each of these pays a tribute to the regions it originates from adopting transferrable characteristics of gentleness, modernity or masculinity. Whether a packaged product is for male or female, whether it is a perfume with woody notes or whether it is a body lotion with a mastic tree essential oil aforementioned materiality can be transcribed to enhance the story of the product.

Woods can be processed into shape by using turners or CNC routing machines. Depending on the sophistication of the wood and complexity of the selected shape, a production cost can be either lower or higher in comparison to glass, metal or plastic caps, however, as outlined by the industry experts, the turnaround time proves significantly shorter. Having no need to produce a mould, the material can save from three to six months in the development process.

Selected grain can be finished through the application of:

  • Stains and lacquers – These are colourings that can be applied to wood. Stains are transparent coats and can be used to obtain a large variety of shades. Depending on the hue, this colouring shows more or less the grain of the wood. On the other hand, lacquers are opaque and completely cover the wood’s grain.
  • Varnish – It is a transparent layer that fills the wood’s pores making the surface seamlessly smooth. What is more, it serves as a protection barrier against agents as UV, humidity and bacteria etc.
  • Brightness – Applied as the last layer of varnish it can achieve a range of finishes from a super matt to a super gloss shade.

As a natural material, wood can stir sensations, project nostalgic longing for nature and escalate the sense of inspiring lifestyle. These qualities can be further explored with the application of decorative elements such as:

  • Tampography and silk screening
  • Hot stamping
  • Laser engraving

If you are interested in exploring further how wooden elements could bridge your urban cityscape product with natural environment, how they could project your brands commitment to the environment, or you would simply like to participate in our event concluding “Material Monday: Series 1”, please do not hesitate to get in touch.

Above: Ash container and cap finished to enhance the visibility and tactility of the grain (Wild Forest by Armand Basi)

Above: Ash cap designed to reflect the peaceful, hopeful and oceanically sensual story of the scent (Olfactory Pyramid Tulaytulah by Majda Bekkali)

Above: Cap made out of French Ash obtained from PEFC certified plantation with low relief engraving that emphasises the class and longevity of the brand (Agua Lavanda by Antonio Puig)

Above: Guerlain’s legendary powder reinterpreted as a fragrance. Both product share material language incorporating beech stained to dark brown colour.

Above: Sustainably sourced Ash wood with Wenge finish (Touch by Burberry)

Above: FSC certified hardwood cap with stained and coarsed finish (Neroli Animals by Maison Incens Perfume)