London is a backdrop to some of the most fascinating exhibitions and events. This Material Monday we review Coca Cola Sensorium experience that is on until 5th November. The affair begun with signing a disclaimer, through which, each participant needed to consent to a standard agreement with Coca Cola UK as the organiser. Standing in […]

Sight overload is one of the most prevailing elements of consumer driven market. Marketing culture that shaped current industry setting finds itself in the momentum, which will redefine how we design and brand sight experiences. Main message of this trend is best expressed by one word – immersive. This Material Monday we explore immersive opportunities […]

In two weeks we officially kick of the month of September, which for London based creatives will be infused with creative experiences showcased through London Design Festival 2018 and London Design Biennale 2018. Some of the areas worth visiting will include Bankside Design District, Brompton Design District, Clerkenwell Design Quarter, Fitzrovia Design District, Marylebone Design […]

At times seeing can transport us to a different dimension entirely. It could be initiated by visual exaltation, enthusiasm, surprise or the opposite as repulsion, disgust and outrage. Aided by soundscapes, tactile temperatures, dynamic movement, staged performance, aroma and visual vibrancy of colours, textures and shapes it results in a holistic emotional stimulation. All of […]

“Ways of Seeing” by John Berger opens up with statement that “it is seeing, which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it.” In reflection to this observation, in today’s Material Monday, we discuss spatial bewilderments achieved […]