Materials & Insight

At Nirvana, we believe materials have the power to turn a good idea into a great one. That’s why we spend

our time in pursuit of innovative and inspiring products and processes that can do just that. Our materials

library, housed at our London headquarters, is the physical manifestation of this search, and provides

a space for individuals and brands to explore the furthest reaches of their imagination. 

 

Nirvana’s own Material Boards are an extension of this exploration. Collaborating with an impressive roster

from across the creative industries – including graphics specialist Anthony Burrill and product designer

Alexander Taylor – we use each instalment in the ongoing series as a means of bringing together

a material and a process in a thoughtful union that reflects what we call Creative Production. 

 

Nirvana’s Insight department closely monitors the latest news, trends and happenings from across the

different areas in which we work. We draw on more than a decade of experience to provide bespoke

feedback for our range of international clients, regularly released insight reports, as well as interviews and

features that champion our in-house expertise and that of our extensive network of partners

From QR to NFC: How Connected Experiences are Enabling Brands’ Sustainable Futures

From QR to NFC: How Connected Experiences are Enabling Brands’ Sustainable Futures

Posted Yesterday by Katie Kubrak

When it comes to marketing, there are no longer many blind spots. It’s no secret that the data generated by interactions with digital touchpoints allow brands to build detailed pictures of their customers, their journey and their behaviours, in real time. And yet, for all the resources brands have invested in driving awareness and affinity […]

Do You Speak Green? A Glossary of Sustainable Design

Do You Speak Green? A Glossary of Sustainable Design

Posted 15 February by Katie Kubrak

We recognise that there is a lot to learn when it comes to sustainable design. Despite working with innovative materials and processes for more than a decade, we’re still on our own journey of discovery. Sustainable design, however, is not simply about recreating the same thing in a more ‘sustainable’ way. Sure, we could switch […]

Outside the Box: A Conversation with Photographer Neil Bedford

Outside the Box: A Conversation with Photographer Neil Bedford

Posted 3 February by Nirvana CPH

As part of our ongoing series of conversations with the creative minds that bring brands to life, we sat down with photographer and all-round nice guy Neil Bedford. Neil’s wide body of work spans portraiture, documentary, fashion and music, and he’s over the years he’s brought his unique take on image-making to brands as diverse […]

5 Ways to Innovate Beauty Packaging in 2021

5 Ways to Innovate Beauty Packaging in 2021

Posted 18 January by Katie Kubrak

Through 2020, the beauty industry saw its reliance on physical retail severely stress-tested. A combination of government intervention and upended consumer habits, necessitated by the COVID-19 pandemic, forced the closure of up to 30 per cent – by some estimates – of in-person beauty retail locations. Speaking to Cosmetics Design Europe on the Beauty 4.0 […]

The most sustainable papers for 2021 – Second Life Paper by ICMA x L'Oréal Italia

The most sustainable papers for 2021 – Second Life Paper by ICMA x L'Oréal Italia

Posted 11 January by Katie Kubrak

What if today’s waste could become tomorrow’s marketing material? It’s a question premium brands from all industries are asking themselves as we move into 2021. In our series on sustainable papers, we have already seen how Louis Vuitton has utilised offcuts of leather from its own supply chain to create bespoke, limited-run packaging. We know […]