Unboxing Scented Tissues

The culture of constant digital connection exposes consumers to ever growing two-dimensional visual content. Interaction with sharp images, gifs or videos leaves the consumer craving physical, authentic and organic experiences as exemplified by phenomenon behind slow movement, which puts emphasis on appreciating and acknowledging details of our experiences.

This fast spreading subculture, advocated by The World Institute of Slowness [1], also encourages multi national corporations to slow down and manifest their brand personality through the tangible touch points such as sense of smell. Multiple success case studies prove that this practice can result not only in an increased brand perception, but it can equally create an unforgettable memory of unboxing.

Regardless of which sector you’re in, the trend for unique unboxing experiences, as seen in multiple YouTube videos, shows no signs of slowing down as customers welcome the only physical touch point of their e-commerce journey. An addition of original yet subtle scent, especially to high value and online purchases, has the potential of making a long-lasting impression on enthusiasts of your brand and ensuring a consistent brand perception across multi-channel sales.