The Nirvana team were approached to produce a seeding box for the eagerly anticipated launch of the Adidas Pure Boost DPR. Designed with a lower midsole for energy returning cushioning this running shoe offers a powerful and versatile ride on city streets which flexes and adapts to impact giving a close to the ground feel.
As part of the launch Adidas wanted to produce a seeding box, designed by We Are Social, the outer graphic of the box showed a tarmac road and the materials used to wrap the box needed to reflect this feel with a rough matt textured finish. The seeding boxes would contain a pair of the trainers as well as a Gorilla tripod and product postcard, all of which needed to be housed within compartments inside the box.
The outer sleeve was wrapped in Curious Matter Guyo White and the reveal panel and inner tray lined in Curious Matter Black Truffle, the end of the drawer panel had 3 spot gloss UV lines to represent the iconic three stripes of the Adidas brand. The trainers and gorilla pod were seperated by an inner panel to create compartments in the box and a sleek black branded box with the brand message ‘Show the world how you hit this ground running’ was produced to house the Gorilla Pod. Logo and messages were applied in a spot gloss uv for understated branding.
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