We were approached by design agency We are Guerrilla to produce their shoe box design for the new Nike Spiridon collaboration with Size?
In celebration of its 20th anniversary, Nike launched a host of new colourways and collaborations; the Size? Nike Air Zoom Spiridon Pack launched in December- a duo of colorways both of which rest atop a white midsole unit. For the first time ever the reflective 3M stripe were removed and replaced with strips of soft fleece dividing the toeguard and mesh caging. The toeguard was also replaced with a luxurious suede in an olive and a velvet brown colour both with a subtle silver swoosh.
Nirvana were asked to manage the creative production of the shoe box for this collection. A drawer style box was produced using 3mm grey board wrapped with colorplan white stock so the design could be printed in 3M reflective ink creating that textured surface. The Nike logo was screen printed in black on the top of the box and the interior was lined in mirri 270gsm to create a reflective mirrored finish. Finally, a hole was drilled in the opening end of the inner drawer of the box and fitted with a black plastic finger pull so that it is easy to slide open.
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