Brand & Store

by Nirvana CPH

Co-founded by NCPH Directors Spencer Wallace and Garry Stiff, and Sales Director Steven Banks, BEAST is the new face of male beauty, offering a curated selection of the finest men’s products from across the globe.

The only store of its kind, BEAST brings together over 80 premium brands spanning Body, Hair, Shave, Face and Fragrance. BEAST aims to revitalise the way men buy products and is keen to promote a new attitude towards male beauty as a whole, the BEAST mission is to offer a knowledgeable and unbiased platform for clients to discover new brands and learn more about their favourites.

Located in Seven Dials, central London, the BEAST store was designed collectively by a dedicated team from NCPH. Every stage from concept through to completion was produced in-house. Paired with a minimal material palette, the store offers an unbiased presentation of the best men’s products from around the world, merchandised by category rather than brand.

NCPH managed a team of developers and digital pioneers to translate the brand for the world wide web . This offers the BEAST community a fast and easy way to stock up on their favourites, discover new brands and learn about the great products on offer. A strong emphasis was placed on mobile-use, easy navigation and user intuition.

Powered by NCPH, BEAST has the capacity to produce innovative and engaging content across multiple platforms. With access to a talented creative network, BEAST aims to promote the brands and products we love using provocative content – content with personality, depth and creative intent.

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