Bicester Village Shopping Collection

by Nirvana CPH

Value Retail specialises exclusively in the creation and operation of luxury outlet destinations. Welcoming almost 40 million guests each year, they partner with global luxury brands in the most covert locations offering visitors a premium shopping and dining experience.

Earlier this year they re-branded Value Retail to  The Bicester Village Shopping Collection and as part of this designed a box of beautifully illustrated postcard showcasing their 12 villages across the globe. These beautiful sets were used to demonstrate their portfolio to potential brands and investors so needed to feel really premium and reflect the luxury and quality that their brand represents.

Nirvana managed the creative production of the cloth covered box with ribbon pull which housed the set of postcards inside. Using uncoated card for the hand drawn illustrations to be printed on and a gold foil embossed message inside the case.

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