Covent Garden Pop-Up Store

by Ed Smith

To promote the imminent launch of Kate Spade’s new store in London, the brand created a pop-up store in a disused office building in Covent Garden. Refitted to look like a New York apartment, customers were encouraged to rifle through drawers and wardrobes to find products for sale.

Nirvana was commissioned to shoot promo photography and video content of the launch party. With a quick turnaround, we edited and delivered the project over three days following the event.

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