Christmas Packaging

by Donna Creek

For Christmas 2012 Crew Clothing Co. wanted to offer their customers something special. The brief was to create a bag with twinkling stars in different colours.

Nirvana had to find a way to make the stars twinkle. After exploring many possible solutions we created a string of LED lights connected to a micro processor small enough to fit into the bag yet powerful enough to keep the lights illuminated. Specially shaped bulbs were sourced to allow them to fit neatly into the die cut holes available. Printed with metallic ink and finished with bespoke ribbon, the bags have arrived in store and are already lighting up the faces of their customers.

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